Our stable
With The Ag Comm Collective, you gain access to a network of independent experts who can be pulled in as needed, building a team tailored specifically to your project goals.
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Lisa Humphreys
Communications Leader
A visionary communications professional with over 20 years of experience in sustainability and strategic marketing, Lisa Humphreys has built a reputation for elevating global brands, engaging diverse audiences, and driving measurable business outcomes. She has led large-scale budgets, managed cross-functional teams, and created integrated strategies that align with organizational objectives. Her deep familiarity with audience segmentation, messaging frameworks, and brand reputation spans both B2B and B2C spaces.
Key Achievements
Global Brand Stewardship: Oversaw a $30 million annual marketing budget to advance the U.S. Soy brand worldwide
Award-Winning Campaigns: Executive Producer of GroundBreaking, a sustainability documentary broadcast on A&E, and achieved high profile national recognition by earning multiple Telly Awards and a SABRE Award
Audience-Centric Campaigns: Developed data-driven strategies for farmers, cooperatives, and international buyers
Team Leadership: Mentored cross-functional teams, driving consistent, impactful messaging across multiple channels
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Christopher Krull
Sustainability Communications Specialist
Christopher takes a strategic yet hands-on approach to agricultural communications, crafting multi-channel marketing initiatives that resonate with both local farm operations and global agribusiness. He excels at marrying creative campaign development with data-driven insights to elevate brand perception and drive measurable results.
Key Achievements
Multi-Channel Expertise: Designs and implements initiatives spanning digital, social, and traditional media
Strategic Collaboration: Works closely with clients to identify audience needs and tailor messaging accordingly
Results-Driven Execution: Uses analytics to continuously refine content and optimize marketing ROI
Industry Engagement: Builds relationships that support brand growth and stakeholder alignment across diverse ag communities
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Megan Peterson
Editorial and Content Leader
With more than two decades of experience in agriculture, food, and beverage communications, Megan specializes in translating complex topics into engaging stories that build reputation and trust. From strategic counsel to leadership communications to event excellence, she reaches clients’ unique audiences with messages that move objectives to spark conversation, consideration and changed behavior.
Key Achievements
Data-driven strategy: Designed data-driven reputation roadmaps to achieve authentic and effective connection with diverse target audiences through tailored multi-channel campaigns
Deep ag expertise: Developed editorial strategies for high-profile commodity organizations, improving stakeholder perception of sustainability.
Strategic event planning: Led planning for marquee industry events, unifying brand voice across sessions and speaker engagements.
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Jen Del Carmen
Writer and Compliance Expert
As a communications specialist with a proven track record in the U.S. Soy industry, Jen Del Carmen merges storytelling with USDA compliance and meticulous project management. She ensures clarity, alignment, and engagement across multiple platforms.
Key Achievements
Managing Editor, USSOY.org: Aligned content with checkoff strategies to create a robust sustainability resource
USDA Compliance & Stakeholder Engagement: Balances regulatory guidelines with the needs of diverse audiences
Digital Communications: Curates newsletters, speeches, reports, and event content for maximum impact
Holistic Storytelling: Collaborates with cross-functional teams to unify narratives on key sustainability milestones